Monthly Archives: October 2019

How to Avoid Buying a Flood-Damaged Car

Heavy rains and flooding can do some serious damage to a car-but that doesn't always mean that those cars come off the market. Flood-damaged vehicles show up at junkyards and salvage spots all the time; unfortunately, they also show up at used car dealerships. Before you purchase a used car, do your research and know how to avoid a lemon. 4 Ways to Ensure You're Not Buying a Flood-Damaged Car Don't want to get stuck with a flood-damaged car? We don't blame you. Here, we'll discuss four sure-fire ways to ensure you're not buying a lemon (or at least avoiding a flood-damaged vehicle!). 1. Check the vehicle history. The easiest way to avoid buying a flood-damaged car is to check the vehicle history. More often than not, flood-damaged vehicles are reported to insurance agencies and that data will end up on record. Go to CarFax and pay for a report yourself or ask the dealership for a copy. 2. Look for discolored carpeting. Have a hun ... read more

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Why Dog Lovers Love Subaru

When you become a dog owner, your life changes a little bit. You start thinking less about you and more about Fido. Will your dog like this backyard? Will she have enough room to roam this neighborhood? Does this backseat fit her crate? Will this vehicle keep her safe? In 2007, Subaru spent time reevaluating the brand. Executives and marketing professionals asked themselves over and over again: what makes Subaru unique? Words like reliability, all-wheel drive, and safety came to mind. Then, they asked themselves: what makes the Subaru customer unique? Who drives a Subaru? From their research, Subaru executives found something interesting: 67 percent of car owners had a pet. The company, in turn, decided to market to dog owners-and dog owners responded quite positively. Why Do Dog Owners Love Subaru? In late 2008, Subaru executed commercials featuring driving dogs. It was funny, creative, and appealed to dog owners. Subaru's advertising efforts were "dog-tested, dog-a ... read more

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